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Stanford Peace Innovation Lab values SWOOP Insights
Thought Leadership Laurence Lock Lee Thought Leadership Laurence Lock Lee

Stanford Peace Innovation Lab values SWOOP Insights

SWOOP Chief Scientist Dr Laurence Lock Lee recently met with Mark Nelson, who co-directs the Stanford Peace Innovation lab at Stanford University with behavior designer, social entrepreneur and mentor capitalist, Margarita Quihuis. Mark identified SWOOP’s ability to surface operational insights from interactions conducted in social networking platforms like Workplace by Facebook and Yammer, to enable a whole new level of research potential. Their current focus is on gender diversity, a big issue in Silicon Valley. He noted that many current gender diversity policies are doing more harm than good. This is where SWOOP operational data can be used to truly measure the impacts of gender diversity policy. We were able to show Mark some early results from one of our clients, which demonstrated how womens’ natural affinity to networking was indeed carried through into the workplace, significantly outperforming men.

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