Viva Engage Advanced Analytics versus SWOOP Analytics

Why SWOOP Analytics for Viva Engage is a smart choice

We are often asked what difference there is between Microsoft’s Advanced Analytics for Viva Engage and SWOOP for Viva Engage. Remember that Microsoft’s Advanced Analytics for Viva Engage is only available for those who have bought licences for it.

If you are predominantly looking to boost analytics, then SWOOP for Viva Engage is a very cost-effective way to get extensive analytics only investing a small fraction compared to the C&C bundle.

The table provides a comparison of the features offered by SWOOP Analytics for Viva Engage and Microsoft’s Advanced Analytics for Viva Engage. Please note that both Microsoft and SWOOP are continuously updating our products, so the table may not be 100% accurate.

Feature / Report / Analytic	Viva Engage Advanced Analytics	SWOOP for Viva Engage
Personal Analytics	Limited set of features that focus on activity levels related to what you have done. Reports include: Reach Reach Breakdown (viewers, followers, audience) Top conversations Reactions split Top comments Community / Storyline Split Top communities	Full range of features that helps you understand what your own activity levels are, but also how you can improve. Reports include: Key Statistics (Number of posts, replies, reactions, @mentions from and to you) Community Activity Activity by Time Personal network map SWOOP Persona Nudge (suggested actions to take) Collaboration Profile Two-way relationships Multi-group participation Most Engaging Posts Keywords Impact of Attachments Sentiment by Time / sentiment breakdown Curiosity Index Mention Index Response Rate Personal Benchmarking (if enabled)
Audience Analytics	Audience defined to a defined Leader and manually defined audience: Sentiment in Audience Top discussion themes Theme breakdown (top posts and sentiment) Leader announcement viewers Active Community members Active Leader storyline users Audience Activity Audience Engagement Most Active Communities across audience	Segments from AD or customer attributes: Key Statistics (Number of posts, replies, reactions, @mentions by segment) Community Activity Activity by Time Interactive Users User Activity Collaboration Profile Cross-enterprise collaboration Multi-group participation Two-way Relationships Most Engaging Post Forecast (viral posts) Official Keyword Hot Topics Keywords Impact of Attachments Sentiment by Time / sentiment breakdown Sentiment Analysis Influential People Curiosity Index Mention Index Response Rate Persona Distribution Segment and Individual Benchmarking (if enabled)
Campaign Analytics	An official campaign must be created. For these you can track: People who reacted People who replied People who posted People reached over time People following over time	SWOOP can track any hashtag, topic or keyword. Includes official campaigns and more. SWOOP considers social listening more broadly and includes deeper insights. Activity By Time Community Activity Key Statistics (Number of posts, replies, reactions, @mentions) Segment Activity User Activity Curiosity Index Influential People Mention Index Persona Distribution Response Rate Cross-Enterprise Collaboration Two-way Relationships Impact of Attachments Keyword Cloud Most Engaging Post Forecast (viral posts) Official Keyword Sentiment Analysis Sentiment By Time Topic or Individual Benchmarking (if enabled)
Collaboration Analytics	N/A	Personal Level: Collaboration Profile Multi-Group Participation Personal Network Map Two-way Relationships Segment Level: Collaboration Profile Cross-Enterprise Collaboration Network Map Multi-Group Participation Two-way Relationships Community Level: Community Network Map Cross-Enterprise Collaboration Network Map Multi-Group Participation Two-way Relationships Topic and Thread Level: Cross-Enterprise Collaboration Network Map Two-way Relationships
Thread Analytics	Activity count and Engagement count	Insights for individual or grouped threads: Key Statistics Activity over time Activity by platform Sentiment Themes from comments (if AI-enabled) Top comments Reactions and Shares Segment activity Activity by Time Cross Enterprise Collaboration Two-way relationships Impact of Attachments Sentiment Analysis score Detailed sentiment analysis at sentence level Sentiment by Time Keyword Cloud Influential People SWOOP Persona Distribution AI-generated summary of entire conversation thread
Enterprise Analytics	Network activity Activity by platform Overall sentiment score Frequent contributors (Leaders, Employees or All) Popular communities (by activity counts)	Activity By Time Community Activity Community Growth Community Health Index Interactive Users Key Statistics Segment Activity User Activity Curiosity Index Influential People Mention Index Persona Distribution Response Rate Cross-Enterprise Collaboration Network Map Multi-Group Participation Two-way Relationships Hot Topics Impact of Attachments Keyword Cloud Most Engaging Post Forecast (viral posts) Official Keyword Public/Private Messages Sentiment Analysis Sentiment By Time
Export Data	Export tenant data Export data for a single user Export user list	Export one/multiple or all reports into PowerPoint or Excel Export all communities and activity levels (incl. admins) Export all content of a thread Export all community members Export all activities across Viva Engage
AI-powered insights	N/A	Dr SWOOP explains what reports mean and how to improve Insights based on benchmarking data and research
Date ranges	Fixed to specific ranges Custom date range (coming) Max 12 months of history	Fixed date ranges Custom date ranges Max 24 months of history
Comparison	N/A	Every report can be compared to quickly evaluate, e.g. top conversations in different communities
Benchmarking	Basic enterprise benchmarking focusing on high-level activity comparisons	Based on 15 evidence-based metrics for enterprise social network platforms AI-powered expert commentary on strengths and opportunities

In summary, SWOOP Analytics offers features that go far beyond Microsoft’s Advanced Analytics. Contact us today to get a demo.