SWOOP Blog
Latest Articles
We explain the importance of going beyond the vanity metrics of ”view” , “seen by” and ”impressions“ to understand if employees are really engaging with essential content at work.
Most intranets have two types of visitors – your direct employees and external partners.
SWOOP Analytics’ new Members and Guests feature allows you to easily distinguish between the internal employees and external collaborators, ensuring you have a complete picture of your intranet’s engagement patterns.
We've introduced a new feature which allows you track keywords happening across Viva Engage. SWOOP Analytics' Official Keyword feature shows how frequently specific phrases and keywords are used across all Viva Engage communities.
Recognising 10 years of SWOOP Analytics and some highlights of what we’ve achieved over the past decade.
Along with our 10-year birthday celebrations, SWOOP Analytic is also acknowledging 10 years of working remotely.
We share our experience of a decade working without offices.
As we celebrate SWOOP Analytics’ 10th birthday, we’ve taken the time look back at the origins of SWOOP Analytics, and how and why it all started, along with where we’ve come in the past decade.
Ever wondered why SWOOP Analytics is called SWOOP Analytics? And how we came up with SWOOP’s swoosh logo?
As part of our 10th birthday celebrations, we’re taking a look back at the origins of SWOOP Analytics.
We compare Microsoft’s out of the box (OOTB) analytics for Viva Engage and SWOOP Analytics for Viva Engage.
We’re offering access to both SWOOP Analytics for Workplace and SWOOP Analytics for Viva Engage for up to 12 months for the same subscription fee for anyone migrating from Workplace from Meta to Viva Engage.
Is Viva Engage as good as Workplace?
It's a question we're regularly asked, and with the news that Workplace is shutting down next year, it’s time to crunch the data and give you an objective answer.
Based on years of real-life data, we show you how Workplace and Viva Engage really stack up against each other.
Many organisations fell in love with Workplace from Meta and achieved amazing results, but it’s all coming to an end. So where to now?
SWOOP Analytics CEO Cai Kjaer assesses the migration options available, and how they stack up.
We’ve introduced “reach” and “engagement” measures to SWOOP Analytics for Viva Engage to help you better understand the effectiveness of your content and internal campaigns.
Blog Archive
What do Customer Communities have in Common with Employee Communities?
In June we wrote a blog post “Is Bridging the Enterprise-Consumer Social Networking Divide a Bridge too Far”, which went to some length in describing why these two worlds appeared to be operating in different solar systems. In fact, we pointed out that blindly adopting the media centricity and activity measures from consumer social networking into the Enterprise, could actually cause more harm than good. In this post we want to explore what might be common and potentially useful adoptions from the consumer world to inside the Enterprise. I must say that this post has been influenced by Michael Wu coming to town and telling us a little about his perspectives on the ‘Science of Social’ . Michael is the chief scientist at Lithium, an organisation that specialises in customer communities. While my interest in customer communities is somewhat less than my interest in Enterprise communities, Michael Wu is well regarded in the world of data science, so I was sure to learn something from him; and I wasn’t disappointed.