SWOOP Blog
Latest Articles
We explain the importance of going beyond the vanity metrics of ”view” , “seen by” and ”impressions“ to understand if employees are really engaging with essential content at work.
Most intranets have two types of visitors – your direct employees and external partners.
SWOOP Analytics’ new Members and Guests feature allows you to easily distinguish between the internal employees and external collaborators, ensuring you have a complete picture of your intranet’s engagement patterns.
We've introduced a new feature which allows you track keywords happening across Viva Engage. SWOOP Analytics' Official Keyword feature shows how frequently specific phrases and keywords are used across all Viva Engage communities.
Recognising 10 years of SWOOP Analytics and some highlights of what we’ve achieved over the past decade.
Along with our 10-year birthday celebrations, SWOOP Analytic is also acknowledging 10 years of working remotely.
We share our experience of a decade working without offices.
As we celebrate SWOOP Analytics’ 10th birthday, we’ve taken the time look back at the origins of SWOOP Analytics, and how and why it all started, along with where we’ve come in the past decade.
Ever wondered why SWOOP Analytics is called SWOOP Analytics? And how we came up with SWOOP’s swoosh logo?
As part of our 10th birthday celebrations, we’re taking a look back at the origins of SWOOP Analytics.
We compare Microsoft’s out of the box (OOTB) analytics for Viva Engage and SWOOP Analytics for Viva Engage.
We’re offering access to both SWOOP Analytics for Workplace and SWOOP Analytics for Viva Engage for up to 12 months for the same subscription fee for anyone migrating from Workplace from Meta to Viva Engage.
Is Viva Engage as good as Workplace?
It's a question we're regularly asked, and with the news that Workplace is shutting down next year, it’s time to crunch the data and give you an objective answer.
Based on years of real-life data, we show you how Workplace and Viva Engage really stack up against each other.
Many organisations fell in love with Workplace from Meta and achieved amazing results, but it’s all coming to an end. So where to now?
SWOOP Analytics CEO Cai Kjaer assesses the migration options available, and how they stack up.
We’ve introduced “reach” and “engagement” measures to SWOOP Analytics for Viva Engage to help you better understand the effectiveness of your content and internal campaigns.
Blog Archive
Wanting to Transform your Business – Change the Logo?
Digitally enabled business transformation may be pervading our discussions at the moment, but in reality, this conversation theme is at least as old as the Internet, and more likely older. It was therefore with interest that I read a recent HBR article by Scott Anthony and Evan I. Schwartz which noted how often significant transformations fail. They then followed on by listing the transformations that their research identified as most successful and why. On top of the list were Amazon and Netflix; but also on the list well-known brands like Apple, Microsoft and Adobe. In reading the profiles of the companies on the list, virtually all of them had achieved their successful transformation through digitally enabled interventions. For Amazon it was the addition of their cloud services which helped grow their profitability. Netflix was able to take advantage of burgeoning and cost effective bandwidth, to introduce their popular streaming service. And of course Apple’s addition of the iPhone, iPad etc. revived their fortunes from a struggling computer manufacturer into the world’s most profitable company today.