What Enterprise Social Networking Can Learn from Pokémon Go
Pokémon Go is a global, viral success — and it's hard not to be envious.
Of course, Pokémon itself was not an overnight success. It has been around since Nintendo released it on its Gameboy device in the 1990s. It was Niantic's release of a location-enabled version for smartphones that triggered its viral growth.
Enterprise Social Networking (ESN) has been around for quite a while too, first in the guise of 'Knowledge Management' and now in its more recent incarnation as 'Facebook inside.' Viral growth, however, is still an unfulfilled aspiration for most.