The Smoke and Mirrors of Enterprise Social Networking Metrics
Carrie Basham Young issued an ominous warning to enterprise social network community managers in her 2013 CMSWire article.
“It’s time to realize that the metrics and data displayed to you inside your analytics dashboard aren't creating value, and in fact, might be causing you harm," she wrote.
And she knows of what she speaks: she was a founding member of Socialcast, a provider of social collaboration solutions for the enterprise that was acquired by VMware in 2011.