2025 SharePoint Intranet Festival

Most intranets have two types of visitors – your direct employees and external partners.

SWOOP Analytics’ new Members and Guests feature allows you to easily distinguish between the internal employees and external collaborators, ensuring you have a complete picture of your intranet’s engagement patterns. 

We’re making changes to the way intranet view, visit and visitor counts are reported to make numbers consistent across all reports in SWOOP Analytics for SharePoint intranet.

We’ve been busting myths to help you better understand your intranet statistics! The latest myth busted relates to the time people spend editing intranet pages, and whether that time spent editing pages influences the average read time for each page. 

When does “news” on your intranet become “old news”? SWOOP Analytics’ benchmarking of SharePoint intranet data found it’s about a week before news starts to decay. So, what do you do with this “old” news?

We explore the critical role internal communications play in aligning employees with strategic goals, what happens when you don’t, how to get it right, and how to measure it.

How long should an intranet news article be?

500 words! That’s the sweet spot for the length of an intranet news article. And longer is better than shorter.

Surprised? We were! Still, it’s hard to argue with real life data.

Do you spend time designing your intranet to be accessible to employees on their phones and mobile devices?

If so, it seems you’re probably wasting your time!

A beautifully designed intranet page looks great, but the reality is, it’s useless – and an expensive time waster – if it doesn’t clearly provide the information employees are looking for.

For an intranet to be successful, pages need to be up-to-date, easy to use and capable of driving an action.

How can you capitalise on the small window of time employees spend on the intranet to get eyes on your key messaging? The key advice is to ensure employees can easily navigate the intranet, while content must be written and presented in way that is easily digestible.

The SWOOP Analytics Personas for SharePoint intranet are now live on the dashboard, and we’ve added the “seen” count to SWOOP Analytics for Viva Engage and SWOOP Analytics for Workplace from Meta.

When it comes to analytics to measure the success of your intranet, web-based tools like Google Analytics are potentially misleading and meaningless. Analytics for intranets need to be led by the actions you’re planning to take, says intranet and digital workplace specialist Sam Marshall.

You’ve made the investment to create a company intranet and now comes the tricky part – making it successful and maintaining that success.

Intranet expert Susan Hanley shares 3 must-do tips to maintain and sustain a healthy intranet.

We’re putting the finishing touches on SWOOP Analytics for SharePoint. Matt Dodd walks you through the journey to deliver the best analytics for Intranet and Communications teams to use on a daily basis to monitor and improve their intranet.

The focus is to make analytics accessible to people who aren’t analysts. Ultimately, we want to help organisations make sure their intranets are useful and usable, as well as used.