SWOOP Analytics’ Information Overload Calculator will identify how much time it would take employees to read internal communications each week, what that could be costing your organisation and whether you’re getting value for money. 

Used together with SWOOP Analytics, we can show you if your messaging is reaching the right people, whether people are receiving duplicate messaging leading to overload, or whether people are overloaded to the point of ignoring messaging. 

Try our Information Overload Calculator

Our Information Overload Calculator will identify where your problem lies, and how much it’s costing your organisation. 

SWOOP Analytics will help you solve the information overload problem by showing you what messaging is reaching whom, give you the insights needed to target and reduce clutter, and ensure critical updates reach the right people, without overwhelming them. 

Complete the form to access the free Information Overload Calculator: 

By entering some simple information into the Information Overload Calculator such as headcount, number of managers, main sender groups, and how often updates are sent, you can quickly estimate: 

  • How many updates employees are exposed to each week  

  • The amount of time they’d need to read and process them  

  • The additional burden managers face when cascading updates to their teams  

  • Whether the overall load sits within a healthy “attention budget” or well beyond it. 

  • Start by opening the Information Overload Calculator.  

Scenario Planning
Test "what if" scenarios by adjusting sender groups, frequencies, and time assumptions to find the optimal communication load.

Real-Time Analysis
Get instant feedback on Employee Overload Index (EOI) and Manager Overload Index (MOI) with colour-coded status indicators.

Reduce Overload
Identify which communication channels are causing overload and make data-driven decisions to improve employee experience.

Why Use This Calculator?

Evidence-Based Decisions
Use concrete metrics instead of a gut feeling to optimise your internal communications strategy.

Employee Experience
Ensure employees aren't overwhelmed while still receiving critical information they need.

Manager Efficiency
See how cascading communications impacts manager workload and capacity for other tasks.

Quantify Communications Investment
Transform hidden costs into hard numbers. See exactly how much your organisation invests in employees reading internal communications.

From potential to reality

Our Information Overload Calculator shows the potential for overload. SWOOP Analytics shows you where to reduce clutter and how to target messaging.

With SWOOP Analytics for SharePoint intranet, you can see exactly how employees engage with intranet news - who reads, who skims, and where attention drops off. With SWOOP Analytics for Viva Engage, you can listen to the conversations that matter, spot where noise drowns out signal, and identify which leaders or communities cut through.

Together, these insights give internal communicators the evidence they need to reduce clutter, target messages, and ensure critical updates reach the right people, without overwhelming them.