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SWOOP Blog
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![The origins of SWOOP Analytics’ 1-2-3 rule](https://images.squarespace-cdn.com/content/v1/5ea237e587e03021f9ef8cc2/31ac95e7-e6c8-4688-8a9c-5dd3db26668b/Nudge-Card-3.png)
The origins of SWOOP Analytics’ 1-2-3 rule
How do you turn passive observers into active contributors on Enterprise Social Networks?
SWOOP Analytics developed the 1-2-3 rule - a simple but effective way to encourage participation.
![Viva Engage - Providing a digital channel for two-way conversation](https://images.squarespace-cdn.com/content/v1/5ea237e587e03021f9ef8cc2/1734489660454-GS8O21ND062HMEL88XK1/Expert-Advice-2.png)
Viva Engage - Providing a digital channel for two-way conversation
The key differentiator between Viva Engage and other internal communications channels is that Viva Engage allows for two-way conversations.
Employees can provide feedback, ask questions, share their opinions, connect with leaders, and engage in meaningful conversations in an informal way.
![The power of Viva Engage – a voice for all](https://images.squarespace-cdn.com/content/v1/5ea237e587e03021f9ef8cc2/1733800797154-C6OAY4QLOPTR716YJNI5/Expert-Advice-1.png)
The power of Viva Engage – a voice for all
The core business case for Viva Engage is that it gives every employee a voice. That’s what makes Viva Engage unique - it allows for two-way conversation and gives every person an equal voice.
![Is Viva Engage as good as Workplace?](https://images.squarespace-cdn.com/content/v1/5ea237e587e03021f9ef8cc2/63281f88-4150-417e-9734-9d885b9293b8/Workplace-v-VE-WM.png)
Is Viva Engage as good as Workplace?
Is Viva Engage as good as Workplace?
It's a question we're regularly asked, and with the news that Workplace is shutting down next year, it’s time to crunch the data and give you an objective answer.
Based on years of real-life data, we show you how Workplace and Viva Engage really stack up against each other.
![“We really love Workplace. Where to now?” ](https://images.squarespace-cdn.com/content/v1/5ea237e587e03021f9ef8cc2/d89e1f44-118f-4b8c-abc0-530aae8e8418/Workplace-Migration.png)
“We really love Workplace. Where to now?”
Many organisations fell in love with Workplace from Meta and achieved amazing results, but it’s all coming to an end. So where to now?
SWOOP Analytics CEO Cai Kjaer assesses the migration options available, and how they stack up.
![Understanding SWOOP Analytics metrics: seen, reach & engagement on Viva Engage](https://images.squarespace-cdn.com/content/v1/5ea237e587e03021f9ef8cc2/20ce39b4-0864-49b0-b5f6-e4bfff345bb5/SWOOP-Product-Update.png)
Understanding SWOOP Analytics metrics: seen, reach & engagement on Viva Engage
We’ve introduced “reach” and “engagement” measures to SWOOP Analytics for Viva Engage to help you better understand the effectiveness of your content and internal campaigns.
![We can predict which posts will go viral!](https://images.squarespace-cdn.com/content/v1/5ea237e587e03021f9ef8cc2/b3b821ce-8e71-4af6-8a65-278610619bd8/SWOOP+Forecast+Feature.png)
We can predict which posts will go viral!
The latest update to your SWOOP Analytics dashboard can predict which posts on Viva Engage or Workplace from Meta are likely to go viral.
We can tell you, with about a 99% accuracy rating, which posts are likely to get high levels of engagement across your organisation.
![Setting Goals and Measuring Success – A Practical Guide to Viva Engage ](https://images.squarespace-cdn.com/content/v1/5ea237e587e03021f9ef8cc2/1696978583362-3VRA3AZ0CHKHMJIC230N/SWOOP-Goal-Setting-Blog-v2.png)
Setting Goals and Measuring Success – A Practical Guide to Viva Engage
Tips to ensure a successful launch of Viva Engage within your organisation.