SWOOP Blog

Latest Articles


Blog Archive

 
 
What to do when intranet news becomes old news 
Sharon Dawson Sharon Dawson

What to do when intranet news becomes old news 

When does “news” on your intranet become “old news”? SWOOP Analytics’ benchmarking of SharePoint intranet data found it’s about a week before news starts to decay. So, what do you do with this “old” news?

Read More
How long should an intranet news article be? 
Sharon Dawson Sharon Dawson

How long should an intranet news article be? 

How long should an intranet news article be?

500 words! That’s the sweet spot for the length of an intranet news article. And longer is better than shorter.

Surprised? We were! Still, it’s hard to argue with real life data.

Read More
The power of actionable analytics for intranets
Sharon Dawson Sharon Dawson

The power of actionable analytics for intranets

When it comes to analytics to measure the success of your intranet, web-based tools like Google Analytics are potentially misleading and meaningless. Analytics for intranets need to be led by the actions you’re planning to take, says intranet and digital workplace specialist Sam Marshall.

Read More