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Social Physics: Oxymoron or Big 'Social' Data Tipping Point?
Thought Leadership Laurence Lock Lee Thought Leadership Laurence Lock Lee

Social Physics: Oxymoron or Big 'Social' Data Tipping Point?

I’ve long been a fan of Sandy Pentland’s work at the MIT media lab. Pentland is perhaps best known for his ‘social tags’ used for monitoring individual human interactions to identify those interaction most associated with productive teams. When his new book “Social Physics: How Good Ideas Spread – Lessons from a New Science” coincided with the Easter holiday break, what better way to spend the break than to consume another Pentland tome?

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