Understanding the pulse of your organisation in today’s workplace is key to fostering engagement and driving success. SWOOP Analytics’ Official Keywords feature allows you to track vital conversations happening across Viva Engage by showing you how frequently specific phrases and keywords are used. 

If, for example, you’re running an internal campaign, you can set Official Keywords like “wellbeing” or “townhall meeting” to track how frequently these topics appear in discussions. This allows you to measure the reach of your campaign and assess how engaged your employees are with the topic. 

Whether it’s employee feedback, campaign discussions, or important topics, Official Keywords help you stay connected to the conversations that matter most. 

The feature simplifies tracking, making it easier for communication teams, HR, and leadership to gather insights quickly without manually scanning an endless number of posts. By defining and adding key phrases - such as the name of a project, initiative, or topic - you can automatically monitor how often these terms are being used, and identify any emerging patterns in your internal communications. 

Once the keywords are set, SWOOP Analytics delivers the data directly to your dashboard, showing you how frequently your keywords are being mentioned. This eliminates the guesswork, allowing you to make informed decisions and act on insights immediately. 

It’s more than just reporting; it’s a powerful tool for understanding and improving employee engagement. SWOOP Analytics’ Official Keywords transforms raw data into actionable insights, helping you stay ahead of the curve by uncovering hidden trends, tracking the success of key initiatives, and ensuring you never miss a critical conversation. 

Why spend time hunting down important topics when SWOOP Analytics’ Official Keywords can do the heavy lifting for you? Take control of your internal communications strategy and gain real-time insights with this game-changing feature. 

Ready to enhance how your team collaborates and communicates? Contact your SWOOP representative today to turn on the new Official Keywords in SWOOP Analytics for Viva Engage!