Mapping SWOOP Analytics reports to employee experience touch points
SWOOP Analytics has identified the opportunity for fusing survey based “people analytics” insights with real-time workplace analytics to provide a continuous real-time improvement cycle. An early example of this fusion can be found in Microsoft Viva’s grouping of its HR analytics survey tool Glint with its Workplace Analytics Tool Viva Insights. Microsoft’s rationale for this grouping is stated as:
“With Glint data in Microsoft Viva Insights, HR and business leaders can combine de-identified and aggregated employee feedback from Glint — "how people feel" — with de-identified and aggregated collaboration data from Microsoft Viva Insights — "how people work" — to deeply understand key aspects of the employee experience and, most importantly, identify concrete and objective ways to improve it.”
Forbes magazine painted the opportunity as:
“This move does put Viva on the path to the longer-term value we envision — a more complete employee engagement platform that draws on data from multiple sources and regularly delivers insight to individuals, managers, and executives when and how they can use it best. But that vision is still anybody’s market to claim and is correctly the goal of every major EX tool provider, from HR suite providers to best-of-breed tool vendors.”
We see continuous Workplace Analytics can not only reinforce survey derived insights, but provide new insights, only available through “whole of organisation” analyses. As Microsoft states, it’s a deeper understanding of employee experiences that is the main driver.
Organisations are emerging from the COVID-19 pandemic into a new norm of hybrid working. We are already seeing the impact of hybrid working on customer demand patterns. Airlines and transport providers are reporting on “bliesure” (business/leisure) travel replacing prior business travel peaks patterns with a more level demand pattern. We are already seeing the impact on CBD office occupations of hybrid working, again providing organisations with opportunities to create new business value models.
In this article we identify SWOOP Analytics reports and measures we believe are reflective of regular people analytics touchpoints, as reflected in common experience/engagement survey questions:
The above table identifies the richness of the insights available when one combines the power or experience/engagement surveys and real-time workplace analytics.
For those living in the People Analytics survey world the “what’s next?” question does not have to be “let’s run another survey”.